Bachelor of Science in Marketing, with IT

Description of the Programme

Marketing is the process through which companies create customers interest in their products and services. This programme therefore prepares students for professional careers in the field of marketing. The degree programme emphasizes the techniques and methods of managing and planning for marketing. The programme focuses on proven practices and application of theory covering research, the nature of consumers, financial accounting, business economics, financial markets, marketing and consumer behaviour, sales management, advertising, integrated marketing communication, quality management, law and ethics in the marketing environment, etc. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organizations.

Minimum Entry Requirements