Bachelor of Science (Graphic, Communication and Advertising)

Description of the Programme

The Bachelor of Science in Graphic, Communication and Advertising is a comprehensive degree programme of advanced practical production, history and theory in graphic design, communication and advertising. The programme provides students with in-depth knowledge and skills in communication strategy, design and production, and equips them for the rapidly evolving and multifaceted commercial communications industry. Students will gain knowledge and expertise in the design and production of all forms of graphic communication media. The degree integrates the conceptual, technical and theoretical streams of graphic design to create an immersive learning experience that is highly engaging and that promotes creativity, innovation and versatility. Through this training, students will progressively develop communication and marketing skills and techniques, with a particular focus on strategic brand development, media engagement and cross-platform digital communication supported by a sound understanding of the societal, consumer and creative principles that underpin the practice. Graduates will develop both the technical and creative abilities to become successful professionals in a technology-driven and dynamic multi-billion-dollar industry.

Minimum Entry Requirements