Bachelor of Commerce (Marketing Option)

Career Prospects Bachelor of Commerce (Marketing Option) graduates have career scope in any industry where marketing activities are undertaken. Sales and Marketing sector includes pricing, product development, sales promotion, market research, distribution, market analysts, digital marketing, new product development and innovation, market development, project management, management of social media, etc. The various job opportunities under marketing profile include marketing executives, market analysts, sales executives, digital marketing executives and managers, public relations executive, social media expert, etc. Graduates can also establish their own businesses especially in area of marketing and advertising. Graduates of this programme secure employment opportunities in industries like: Marketing and advertising firms Manufacturing sector Finance and insurance industry Retail and wholesale industry Publishing companies Media houses Business and market research consultancy firms Educational institutions Health care service providers Real estate companies